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Tuesday, December 12, 2017

On My Desk This Week

On my desk
This Week

Happy Monday! I hope you had an exciting weekend.  My family and I we had a great weekend along with the first snow fall here in Croton, NY. My kids love the snow on the trees and how beautiful our nearby walking trails appear.  It's amazing how time go by so quickly and I am so excited to present my new up coming service and my wish is that it would be helpful and beneficial for all women.

Today, Monday the first day of an exciting week in my home office. I am excited to share my projects and insights, and I would like to make this a weekly affair where every Monday I will reveal features or a behind the scenes or insight of my activities.

Currently I am creating a Mobile App for Women who are business owners. The name of the app is Women In Business Nation, which is set to launch in January, 2018, and I am currently canvassing for women entrepreneurs, as well as women with positions on a professional level in companies where you are supervisors, managers, presidents, CEO.

Are you in the field of a lawyer, realtor, insurance agent, web designer, health professional, consultant, an engineer, network marketer, travel agent, teacher, accountant, blogger, technology, baker, fashion designer? To be part of WIB Nation mobile app, contact us right away. You will be highlighted in our mobile app, Facebook group and all our social media sites. You will be able to join our Live discussions about your business and marketing.

Would you like to be part of our new podcast? I am also adding another feature for WIB Nation a platform for women to have a voice about their business and how they are successful in their lives and business. A network where we can celebrate each other triumph and failures, connect with each other products and services as well as knowing that we are not alone, in balancing work, life and business. Join the Revolution!

We are not just wives and mom's with kids, we are a professional group of women. We are Business Savvy Women and We Run the World. For more information, send us an email.

Stay tune for more updates on our upcoming launch, and more insight of all our projects. Wishing you much success for the week.

Reach out to me,

Mom and Entrepreneur,
Instagram: @thencbgroup

Friday, August 4, 2017

Be Featured on Our Blogs & Social Networks

So you are in business and you use social media to grow your business. Are you looking for another unique way to to build your brand, your online presence that stands out from everyone else? 

Let Us Feature Your Business...

We are looking for Women Entrepreneurs, Small Business Owners and Startups just beginning their business that may have an interest in getting more exposure for their business. The following information is what we require. Please fill out the contact form below. 

Requirements: You must have at least 3 active social sites: Twitter, Facebook Business Page, Google Business Page, LinkedIn, Pinterest.

The following information and questions are what we require:
Company name:
Founded by:
Favorite quote
Social sites:
About your product or service:

1. How long have you been an entrepreneur or small business owner and what inspired you to start?
2. What are some obstacles/challenges made you the leader you are in your business today?
3. How has your employment experience helped in launching and growing a successful business?
4. What advice can you share to women or small business owners who wants to start a business in your industry?
5. How do you maintain a Work| Family | Life Balance?
6. Do you have a mentor?
7. How has mentor-ship made a difference in your professional and personal life?
8. What is the most important life or business lessons you have learned?
9. Where can we reach your services? Please include your Website or Blog, Twitter, Facebook Page, Google Page, Phone # and Email Address as well as your business hours.

 Please fill our contact form to the right of the screen or above and we will forward to you all additional information along with our questions. If you have any questions before submitting please email us.

Your post will be posted to our social sites:
  • Twitter 
  • Pinterest
  • Instagram
  • Facebook Page
  • Google Plus
  • Ping Service (once a day)
We are working on other services to create more exposure for your business, by submitting your email to us you will be included in any other promotions we may have.

We are looking forward to working you and making 2017 and beyond successful.

To your success,


Friday, March 10, 2017

Women In Business-Liz-The Western New Yorker

Women In Business-Introducing Liz-The Western New Yorker

Introduce Yourself

My name is Liz. I'm a creative homemaker (including cooking pretty much everything from scratch), gardener and MOST importantly, mother to my son, Mclachlan.

Tell us about your business.

I run a successful website that helps companies reached their target audiences.

How long have you been an entrepreneur and what inspired you to start your business?

I saw the need and created a website to answer questions I had about things we purchased or places we visited. About Me...

What are some obstacles you have faced along the way? 

I wished I had started my social media accounts the same time I started my website.

What are some things that helped you to succeed?

Asking other for help. It was so hard the Blogging industry can be VERY competitive.

How has being an entrepreneur changed your outlook in your business life?

I see marketing everywhere I look now. I can pinpoint a "pitch" from a mile away.

What advice would you share to any female entrepreneur about starting her own business?

Do It! Seriously, do not psych yourself out and just go for it.

Where can we reach your products or services?

How to Make Blogging a Career: Take blogging on full-time and learn how to make money by reading my book: Click here...

Facebook Business Page
Twitter & Instagram
Pinterest & Google+
Email Me

We wish Liz much success in her business.

If you are a female entrepreneur learn how we can feature your business on our blogs and our social media sites. We are happy to join forces to get the word out there about your business, talk about your struggles and triumphs. We are happy to share Liz The Western New York. Visit her website to learn more about her.

Wednesday, March 8, 2017

Women In Business-Dapper House Designs

Women In Business-Introducing Dapper House Designs

Introduce Yourself

My name is is Maria Lorena Rife, proud wife to an amazing husband and new momma to beautiful baby boy. Last year, after many years of working in the finance world, I decided to leave my full-time job to be able to stay home with my baby boy. With the support and encouragement of my husband, after I settled into mom life, I began the "Dapper House Design Blog." Home decor and design have always been my true passion. I can get lost for hours (if the baby sleeps through the night!) looking at beautiful decor inspiration and adapting those ideas into our own house.

Tell us about your business.

I believe that making your house into a home shouldn't be a stressful, expensive process but exciting and most of all fun! It isn't about the size or location, of your home but about being able to create a space that is yours, that fits your budget without sacrificing style. My hope is that my blog inspires people to think outside the box when decorating their space.

How long have you been an entrepreneur and what inspired you to start your business?

I began my blog about a year ago, just after my son was born. I have always had an interest in home decor and design and I thought it was the perfect opportunity to take the leap into starting my own business. The flexibility of setting my own hours, creating content that I truly love and working for myself inspired me to create "Dapper House Designs."

What are some obstacles you have faced along the way?

Before starting my blog, my job was in the finance field which allowed for little opportunity to express my creativity. I quickly had to learn not only the technical aspects of creating a blog but also how to market and monetize my content. That along with balancing my time between creating content and caring for a newborn baby is at times challenging. A good family support has helped a lot in this aspect.

What are some things that helped you to succeed?

My drive and passion for sharing ideas to inspire others to create their own dream homes. The support and encouragement of my husband and family have also been a great help to my endeavor.

How has being an entrepreneur changed your outlook in your business life?

Being an entrepreneur has challenged me in so many ways. It has not only pushed me to learn things about myself but also about may other aspects of the business world. I have to wear many hats managing my blog: photographer, marketer, content creator, website developer just to name a few. Each of these areas was new to me before I started blogging and I have learned so much this past year and I know that I will continue to learn as my business grows!

What advice would you share to any female entrepreneur about starting her own business?

Don't second guess yourself and learn to trust your instincts. Stay true to your brand and your followers-if you are doing something different than others in your field, don't change your ways be unique! Share your passion and it will be seen through your work.

Where can we reach your products or services?

Visit My Website

If you are a female entrepreneur learn how we can feature your business on our blogs and our social media sites. We are happy to join forces to get the word out there about your business, talk about your struggles and triumph just like Maria and her new born son,  her adjustment to her new situation. We are happy to share her inspiring story, to help other women (new mom's) that anything is possible with the support of your family.

Congratulations to the Rife Family,

Monday, March 6, 2017

Women In Business-Coretta Campbell Jewelry Stylist

Women In Business Introducing Coretta Campbell, Jewelry Stylist

Introduce Yourself

I am Coretta Campbell, I am a wife, Mom of a 24-year-old daughter and 19-year-old son. I enjoy reading, writing, poetry and fashion. I love meeting people. We can learn so much from each other in culture and wisdom.

Tell us about your business.

I am a Jewelry Stylist with Traci Lynn Jewelry. Traci Lynn Jewelry is a party planning direct sales company. I bring the store to your door. I host jewelry parties with themes such Brunch and Bling, Spring Bling Bash, Leopard and Luxurious Jewels, Denim, and Diamonds.

How long have you been an entrepreneur and what inspired you to start your business?

I have been an entrepreneur for 7 years and I was inspired by my love of fashion.

What are some obstacles you have faced along the way?

The obstacles I have faced along the way is Fear. Fear of failure. With any business, challenges will arise we just have to work through them.

What are some things that helped you to succeed?

The things that have helped me to succeed is my faith, the product I promote that it provides services by enhancing women's wardrobe.

How has being an entrepreneur changed your outlook in your business life?

Being an entrepreneur has changed my outlook on my business life by opening my eyes to the unlimited potential to success.

What advice would you share to any female entrepreneur about starting her own business?

The advice I would give to any female entrepreneur looking to start her own business is to find her passion for the thing that is in her soul, test the water and try.

Where can we reach your products or services?

Facebook Business Page
Phone: 347.996.2388

My Website

Thursday, March 2, 2017

Women In Business-Carol Mortarotti-Social Media Marketing Expert

Women In Business-Introducing Carol Mortarotti, Social Media Marketing Expert

Introduce Yourself

My name is Carol Mortarotti. I grew up in Chappaqua, NY, I am a proud mother of an amazing 26 year old son, a former pro tennis player and worked as one of the few women on the floor of the New York Stock Exchange.

Tell us about your Business

Up until 2007 life was pretty wonderful. Then in 2007 I was laid off and I wasn't sure of what I was going to do next. I knew I had decades of experience that should be valuable to companies but due to the downsizing economy they weren't interested in hiring people of my age. That is when I came up with the idea to create an online course that would help others in the same situation.

In 2011 I launched Expert Niche Academy. In the program I teach you how to discover a profitable niche if you don't have one or take your knowledge and expertise and turn it into an online business. I also teach you how to position yourself as the go-to-expert in your industry. It's an online program but I can be hired for one-on-one coaching sessions.

After losing my ex-husband to suicide in 2011 and having my world turned upside down instantly I spent years learning how to heal so I could be a good role model for our son and go on with my life. I didn't want to live a life full of sadness and grief. In 2017 I started a second business called Forgive and Conquer. I help others that have also lost a loved one, or a career they worked hard to acheive, or a meaningful relationship, or they could be holding on to anger, blame, resentment towards someone who has wronged them...release the pain they are holding on to so they can be set free and then go on to conquer their future.

How long have you been an entrepreneur and what inspired you to start?

Since I was around ten years old I always knew I wanted to be an entrepreneur, it just took me a while to get there.

What are some obstacles you faced along the way?

I was told by many (not family) that I would never be able to play tennis professionally because I started at too old an age (11 years old) and then when I went to work on Wall Street, being a woman I was told I would never move up the ranks. I turned those no's into yes's and it motivate me to prove them wrong.

What are some things that helped you to succeed?

My inner self belief system where I truly believed I could do whatever I set out to do, my persistence, perseverance and tenacity.

How has being an entrepreneur changed your outlook in your business life?

I was thankful for working in the corporate world but I now enjoy living the life of an entrepreneur because it allows me the lifestyle of working wherever that may be. I spend a lot of time with my family who live all around the country. I am more relaxed now and take the time to smell the roses.

What advice would you share to any female entrepreneur about starting her own business?

You are going to get a lot of resistance from men and other women who are jealous that you are pursuing your dreams. Don't listen to them and be unstoppable. Also, don't be married to only one idea that will get you to your goal, if something isn't working change the path.

Where can we reach your services?

Carol Mortarotti
Phone: 914.391.8489
Business Hours: 9:00 a.m.-7:00 p.m. EST
Website: Carol Mortarotti & ForgiveandConquer
Follow me on Twitter & Google+
Facebook Business Pages: ExpertNicheAcademy & ForgiveandConquer

What People are Saying:

Carol is an incredible Leader and Coach who has taken her extensive success in the Wall Street environment into the Internet Marketing world and achieved tremendous results. I have worked directly with Carol on several occasions and would encourage anyone who is looking to make a successful transition into having a successful business online to get in touch with her. She is one of the best at what she does! Jerry Ellefson/ Co-Founder ppcXpress  

I’ve hired Carol several times to help me drive my niche brand awareness campaigns. More than doing it for me she taught me about social media and its place in my marketing and expansion plans for my success and satisfaction-coaching program. Carol is passionate about her clients’ businesses and over-delivers in execution, instruction, and follow-up.  She provides terrific value!  Jennifer Rosenwald / Business & Life Coach /

If you are a female entrepreneurs learn how we can feature your business on our blogs and our social networks. We are happy to join forces to get the word out there about your business, talk about your struggles and triumph just like Carol Mortarotti, our featured Women In Business. We are happy to share her inspiring story, to help others see that you can overcome anything, with the right support.

Tuesday, February 28, 2017

Starting Your Own Business? 10 Things You Should Know...

The journey to become a successful business owner isn't smooth one. It's filled with bumps, forks and unexpected detours.

Surprisingly, most business owners wouldn't have it any other way. It's barge of honor that we proudly display.
That doesn't mean that there have been mistakes that I wish I hadn't made. Not that I'm embarrassed. These mistakes have helped me get to where I am today. It's just that if I could have prevented them, the journal could have been just a bit smoother and less stressful.

With that in mind, here are 10 things that I wish I knew before I launched my own business. Author: John Rampton, Twitter @johnrampton +John Rampton

1. Running the business is always the top priority.

Perhaps the biggest misconception about starting your own business is that you're only focused on chasing your passion. In other words, you're not just going to be making handmade jewelry, cooking on your own food truck, or designing websites 24/7.That's maybe going to consume 15% of your time.

Instead you're going to spend a bulk of your time on developing business strategies, marketing, selling, interacting with customers, and doing administrative tasks like bookkeeping, invoicing, and payroll. In short you're a business owner first and then a web designer, chef, or creator of handmade jewelry. I know this isn't what you signup for, but the sooner you realize this fact, the sooner you'll be able to launch and maintain a successful business.

2. It's about helping others, not turning a profit.

While you obviously need to turn a profit, that's not your goal. Your focus should be on helping your customers solve a problem or make their lives better. You could be an extremely knowledgeable consultant, but if you're just preoccupied with making money, how is that going to benefit your clients in the long-run? It's not. And, you're going to deliver mediocre results.

When I started my payment company Due it wasn't just because I thought it was a way to beef-up my bank account. It was because I was looking for an easier and more affordable way to fellow freelancers and small business owner to send and receive money-a problem experienced. Continue reading...

Once you realize that its not about you, or how much money is flowing into your bank, you'll start delivering a superior product or service, which will attract more customers. And when you have more customers, the more income you'll generate.

3. The importance of cash flow management.

Make no mistake about it. Cash flow is the lifeblood of your business. When you don't properly manage your cash flow you end up spending more money that you're bringing in. And how long can you expect to stay-in-business when you don't have enough money to pay your necessary expenses? Continue reading...

The most effective way to manage your cash flow is by creating a budget and justifying every expense so that you know exactly where your hard earned money is going.

4. The odds are stacked against me, and that's alright.

You've probably heard this time and time again. But most businesses are going to fail. So, what steps are you going to take to at least decrease the odds? There isn't a one size fits all approach, but you should consider doing something like keeping your current job for as long as you can. This gives you time to build an emergency fund, conduct market research, and start gaining some traction. Even when it's to make to take that giant leap you need to hire the right team and constantly develop your skills.

Even if your business fails, its not the end of the world. At least you've gain new skills, experiences and have learned from your mistakes so that you can come back even stronger. To continue reading...

5. Activity doesn't equal growth.

What do you consider growth? Is it all of the fancy features that you added to your product? Is it the swanky new office or 20 new employees? Is it the glowing review you just received in a leading industry publication?

All of that is great. But it doesn't constitute growth. Growth means that you're building a product and adding customers. That's it. Continue reading...

I experienced the same struggles as John. I quickly realized it's not about me, it's all about helping people and solving their problems and making their lives better. I had to change my focus on not be so preoccupied and worried about making money, and not to see every customers with a dollar sign.

Starting a business from scratch as a female and wanting to make women own businesses a way to get their business out there, is indeed a struggle and hard work, but as John previously stated "most business owners wouldn't have it any other way." So do I, I love the fact that I can help someone, build their online presence, through Mobile Apps, Blogs or Websites.

If you are a female entrepreneurs learn how we can featured your business on our blogs and our social networks, we are happy to join forces to get the word out there about your business, talk about your struggles and why you started your business. Learn more...

We are looking forward to working with you and making 2017 a successful year.

To Your Success,
Nicky, Twitter


Would you like to be featured on our blogs? Fill out the contact from below.

Monday, February 27, 2017

Women In Business-Stacey Cute Leggings

Women In Business-Introducing Stacey Cute Leggings

Introduce Yourself

My name is Stacey Turek, I'm with leggings army, we sell leggings, maxi skirts and shorts.

Tell us about your business

I have been in sales a long time. I wanted to sell a product that people really wanted to buy all the time. Setting up online parties is one of the best ways to succeed also having business cards.

What are some obstacles  you have faced along the way?

I haven't ran into any obstacles. Wearing what you sell, online parties and passing out business cards helped me succeed in my business.

How has been an entrepreneur changed your outlook in your business life?

Being an entrepreneur changed my outlook in my business because I can set my own hours.

What advice would you share to any female entrepreneur about starting her own business?

I would say the best advice for anyone who wants to start there own business, is to go find what you love and research it to see if it's for you and go for it.

Where can we reach your products or services?

If you are looking to work in the leggings business, its great. You can check out my site for more information.

Stacey Turek
Stacey Cute Legging
Facebook Business Page

Visit My Website

Tuesday, February 21, 2017

Women In Business-Paparazzi Accessories By Amanda Queen

Women In Business-Introducing Paparazzi Accessories by Amanda Queen

Introduce Yourself

Hi! My name is Amanda Queen and a Paparazzi Accessories Independent Consultant and a Fashion Stylist.

Tell us about your business.

What we offer with Paparazzi is an opportunity for women to feel and look beautiful without breaking their bank account to do so. Everything we offer is $5, nickel and lead FREE! As well as our little girls line, Starlet Shimmer for $1.

How long have you been an entrepreneur and what inspired you to start your business?

I've been an entrepreneur for 4 years and truly enjoy it! What brought about starting my business is the desire to earn extra income while doing other things that I'm passionate about. I enjoy music, dance, and acting. Being an entrepreneur has given me the opportunity to freely operate in these areas. Now, I've grown inspired to help other men and women reach their financial goals and dreams, which has been a joy to see.

What are some obstacles you have faced along the way?

When being an entrepreneur we all have our obstacles and challenges. However, it's how we overcome them that is important. Even though I've faced challenges in growing my business, customers, communication, training and more, it's been a growing process. Learning from our mistakes and failures and implementing new strategies is crucial.

What are some things that helped you to succeed?

There are two things that have helped me succeed thus far (still growing): consistency and focus. These two things are very important to override any obstacles or challenges that may arise. When we are consistent with our business, people see the commitment and therefore can build trust and see the passion in what we do. When we are focus, there is more of a probability of achieving your goals and your desired results.

How has been an entrepreneur changed your outlook in your business life?

Being an entrepreneur opens your perspective in many ways. It has been an opportunity to learn more about myself, stretch my limits, step outside of my comfort zone, and have a greater responsibility in prioritizing, finances, etc. There are so many aspects to business. It's very interesting to see how being an entrepreneur has stretched me in my business life but as an individual as well.

What advice would you share to any female entrepreneur about starting her own business?

When starting your own business knowing your "Why" is important. In other words, know WHY you do what you do. When you have a vision in place and passionate; it will take you far. But those who write the vision, passionate about the vision, and remain consistent and focus on the vision for thier business have greater results. So, before starting any business, you need to document your agenda, and run with it. That would be the first part. Secondly, to always offer excellent customer service. This should be the mandate of every entrepreneur. The littlest things can go a long way with a customer.

Where can we reach your products or services?

I may be reached at or 757.319.5264. Also, at the following links. Thank you for reading!

Paparazzi Accessories
Independent Consultant #13849
Everything is $5, nickel and lead free!
*Book a fundraiser, event, or party TODAY!*
*Shop *Join a party *Join my team
My Facebook Group
Follow Me on Instagram
Follow Me on Twitter

Visit my Website

Thursday, February 16, 2017

Women In Business-Believe Beauty Lounge

Women In Business-Introducing Believe Beauty Lounge

Introduce Yourself

Lisa Koebbe Bevan, Owner of  Believe Beauty Lounge and Master Hair-cutter & Master Board Certified Hair Colorist. Licensed 32 years and Owner 9 years.

What inspired you to start your business?

My inspiration was that after over 20 years knowing my former employer and mentor, I as asked to leave upon refusing to sign an unreasonable non-compete agreement. Clients felt that I should have an opportunity to own my own salon and offered to lend me funds to do so. So it was more necessity and opportunity presented than inspiration...that came after this mind blowing experience.

What are some obstacles you faced along the way?

Obstacles that I found (and continue to find) most challenging are staffing...finding passionate, agreeable and teachable employees.

What are some things that helped to succeed?

As far as my present staff supports and respects me, which in turn allows me to produce at my optimum.

How has being an entrepreneur changed your outlook in your life?

Being an entrepreneur hasn't changed my outlook on life, per say, but I liked the ability to have the control to create the feeling in my space and take care of guests properly and professionally (and make my own schedule)

What advice would you share to any female entrepreneur about starting her own business?

Advice...Love what you do and treat each client like it is the first time they are a guest in your space. There are innumerable places that the public can choose, over you, to get their services, so...don't get cocky. Remember, you are not the only one. Little things mean a lot. Listen and Truly Care.

Where can we reached your services?

Believe Beauty Lounge
395 Manville Road
Pleasantville, New York 10570
Facebook  & Twitter, Yelp

What Clients are Saying:

"Lisa has taken my hair to the next level. When I walk in there, it's such a friendly atmosphere. The Staff even sent me flowers when I was hospitalized." Kate, Pleasantville

"Thank you so much for everything you did at our wedding. You went above and beyond what we ever could have expected. The shop is amazing and every time I'm here it feels like home." Chris Rubeo, Owner of Berger Hardware

Our Work

Monday, February 6, 2017

Social Media Management for Small Business

"Social Media is not a media. The key is to listen, engage and build relationships." David Alston

Be Focused

The biggest mistake most entrepreneurs make is thinking they need to "do" every social media network, from Facebook to Pinterest to Twitter.

In fact, many small businesses find success by focusing their efforts on one network where they feel they can successfully recruit customers.


Plenty of tools exist to automate your social media marketing, including Hootsuite, Tweetdeck, Sprout Social and Buffer. Use them to schedule your updates and see analytics about the performance of your accounts. Another great automation option is, which creates "recipes" for repetitive online tasks. For example, if you'd like a picture and post to Twitter to automatically be posted to Facebook, or have any of your social media photos be automatically saved to Dropbox, can do that.

Track and Evaluate

You'll want to regularly evaluate whether or not your social media marketing activities are bearing fruit. To do that, first decide what you want to track--new followers, likes, mentions, comments etc. Then decide on a time frame you want to track. Read more: 5 Secrets for Effective Social Media Management. Author: Amanda McCormick...Continue reading...

6 Steps to Get Started With Marketing Your Business: 1. Create Your Value Proposition. 2. Set up a Basic Website. 3.Find Your Best Customers. 4. Email Marketing. 5. Use Social Media to Market Your Business. 6. Get Great Design--on a Dime.

Marketing. You've heard about it, you know it's important for your business, but still you may find the task of growing your business and getting it's name out there an overwhelming one.

With all the different marketing strategies and schools of thought out there ranging from content marketing to email marketing, social media marketing, influencer marketing and more-it can be difficult to choose the best way to allocate your limited amount of time and financial resources in a way that'll net you the highest return on your marketing dollar. Continue reading...

You May Also Like:

6 Ways to Market Your Business on a Shoestring Budget
5 Social Media Mistakes to Avoid

What are your thoughts on the challenges of managing your social media? Which social network would your business focus on? Looking forward to your thoughts and comments.

To Your Success,
NCB Group Team

Marketing Tips for Your Small Business

"Email is possibly the greatest  owned media channel for brands" Joe Pulizzi

83% of marketers consider email their primary lead generation channel. While email marketing can be a cost effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the clutter.

The day of delivery matters.

The "best time" to send emails depends on your unique product/services, customer base and content, but there are some general best practices email marketers can use to optimize when their campaigns arrive in inboxes. Based on the email provider's analysis billions of email campaigns, it found that emails sent on Thursdays generally receive the highest amount of opens, followed closely by those sent on a Tuesday. With the exception of campaigns promoting hobby and recreational content, its data indicates that weekends are the least ideal time to send an email marketing campaign.

Time your campaigns carefully

The type of content your email marketing campaign promotes dictates the time of the day it arrives in your inbox, too. MailChimp's data suggests that:

  • Email with recreational content gets a better-than-average response when delivered on the weekend, as do some email marketing campaigns promoting retail and hobby-related content.
  • Hobby-related content email marketing responses are optimized when messages are delivered between 6 a.m. and 8 a.m.; retail-related email content is most impactful when it arrives in inboxes between 8 a.m. and 9 a.m. Both data points suggest  that B2C content may most likely be read when its in the recipient's box before the traditional work day begins.
  • Government and non-profit email marketing efforts tend to perform best when sent on weekdays between 8 a.m. and 11 a.m.  Read more... Author: Kristen Gramigna: The Best Days to Send Email Campaigns and Other Email Marketing Tips. Continue reading...
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How to Set Up a Good Mobile Friendly Website

Having a mobile friendly website extends beyond good practice, its a requirement if you want your business to succeed. Mobile now exceeds desktop internet usage and this means mobile users expect businesses to provide an excellent experience optimized for their device. In fact, nearly half of consumers won't return to a website if a website doesn't load properly.

If you aren't sure if your site is mobile-friendly, you need to make sure it is as soon as possible. it's crucial to find ways to convert leads into sales and turn people away because your website fails to load correctly. Customers on the go have their mobile devices in hand and want to be able to look up your business no matter where they are located-and possibly even contact you. There is a lot of competition in the small business arena, so remember that the ability to access your website via mobile is crucial.

Pay Attention to Font Size and Button Size

The font size and button sizes are important to consider for mobile devices. Font needs to be 14 px or bigger. While that may seem large, its better to err on the side of caution so your users don't have to zoom to read the content you share. The buttons should be as big as possible to reduce the chances that the user will miss the button or inadvertently push the wrong one.

Make Sure Your Content is Available on all Mobile Devices and Platforms

It's essential not to exclude a group-if you do, then you've unintentionally created alienated customers who will look somewhere else to buy their products or services. Mobile users expect a harmonious experience across all devices. Make sure you deliver and that your content is view-able on all devices and platforms-this is one way to have an effective mobile content marketing strategy.

Use Responsive Design

Responsive design give website developers the ability to build a website that is view-able on devices of various sizes and slashes the amount of work website developers need to do when they create a site. When small business websites use responsive design, the web page has the ability to identify the consumer's screen orientation and size and adjust the layout as needed.

Always keep in mind that your customers are on their phone around the clock, so ensure your content is accessible 24/7. Responsive design boosts your traffic because it makes it easier for your customers to share your content. Users appreciate convenience; so take the necessary steps to make their experience with your business seamless at every touch point. Read more. 7 Tips to Create a Mobile Friendly Website for Your Small Business.  Author: Sohail Abbas: Continue reading...

So, what challenges do you face as small business owner in your marketing? How do you plan to manage your marketing strategy? Looking forward to your thoughts in the comments. Don't forget to follow us on Twitter and Facebook.

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To Your Success,
NCB Group Team