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Wednesday, March 21, 2018

3 Ways to Increase Customer Retention

Loyalty programs are a great opportunity to keep your customers and they provide an opening to build relationships with your customers.

As a small business owner are you struggling and looking for ways to boost customer retention in your business?

According to ICSC: "92% of loyal customers rank price and value as the top driver for loyalty to specific retailers, followed by product/quality at 79% and variety/selection at 71%. Read more

US consumers say they're willing to spend 17 percent more to do business with companies that deliver excellent service. Read more.

Is it time to re-evaluate how you communicate with your customers and improve relationship that will increase your profits? To help you, here are 4 ways you can use loyalty programs to build a wonderful relationship with your customers.

1. Treat your customers like VIPs

It's not difficult to take a moment to welcome and thank your customers whenever they visit your place of business. If you want to keep your customers satisfaction very high consider doing these four steps:

  • Host a VIP event during the year, preferably during the summer months. Invite your best customers to an after hour sale event, this makes them feel that they getting the inside scope on a new product or be the first to know about a brand new service that's being implement in your business.
  • To have a successful event have additional staff to help with providing refreshment, so that you can concentrate on customer interaction, give tips on which product or service that would benefit them.
  • Taking a personal interest not only increase income but it also increase customer satisfaction and retention, which can lead to more traffic and sales to your business.
  • You and your staff should be courteous and helpful at all times, answering questions, giving proper directions to your products that are located in your place of business.
2. Ask for Feedback

This is another great way to understand your customers.Never assume that you know and understand what makes your customers happy. Getting feedback quarterly or every six-months, this shows them that their opinion matters.

What should you focus on? Well, what is your goal? Do you want to know about their interaction with your staff, product quality, pricing, services you offer, later hours on certain days? Pick 1 or 2 categories and stick with those categories.

3. Create a Newsletter

We have heard this strategy many times, but this helps build relationship with your customers, this keep them informed about what's trending within your business. Depending on how much time you have create a monthly or quarterly 2 or 3 pages newsletter, this makes them feel part of your business.

You can feature or spotlight a long-time employee, any upcoming events, proper care of your products, include business hours and location, social sites, include coupon code for their next purchase and definitely encourage customers to keep in touch by means of questions, comments or ideas. Always respond, you want to have continued flow of communication.

When your customer have an issue you want to respond as quickly as you can, probably within an hour, never ignore, argue with a customer. Use email marketing to promote your newsletter or send a text message letting them know that your newsletter is out.  

  1. Treat your customers like VIPs. Personal attention goes a long way. When people have a great experience at your place of business they will share it with friends and family.
  2. Get Feedback. Focus on 1 or 2 categories.
  3. Create a newsletter-once a month or every 3 months. Keep your best customers informed.
Have thoughts or tips about my article or just want to share, leave a comment.

To your success,

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Thinking of Starting Your Own Business?

Most entrepreneurs who attained their financial freedom and wealth, did it on their own. 

In most cases, it wasn't given to them on a silver plate nor did they have a lucky break, like winning the lottery or inherit family wealth, although those things are possible, in most cases they made it all happen themselves.

There's a quote that I read, a few years ago, "Some people make things happen. Some people watch things happen. Other people just sit and wonder, what's happening." 

So, if you are reading this post, congratulations, you are in a group of people who want to make things happen for themselves. You can take simple, consistent, small steps to starting your business. Starting your business is not a single spectacular event, so you'll have to learn how to be a business owner by taking small steps towards your goal and anyone can do it.

Here's 3 simple consistent secrets you can do everyday.

  1. Set goals. Have a daily plan as how you would accomplish your goals.
  2. Leverage time. The wealthy let their money and other people work for them.
  3. Find a mentor. They can help you stay on track with your plans.
I love this quote, in fact it's my favorite, well my second favorite, "your mind is like a parachute-it only works when it's open" So, you need to open your mind and see how these small steps can change your life.

If, you are sitting at your desk hating your job and dreaming of starting your own business, what is your excuse for not starting your own business? You already know that starting a business is a ton of hard work, why are you lingering? Is it that you are not happy with your current situation and always wanted to open your own store or consulting firm or just make a change in your life? Okay, then today is a great day to start.

"Today's a great day to behave as the person you've always wanted to be." Robin Sharma

Begin with Personal Evaluation

Start by reviewing the reasons about yourself and your situation. Passion alone isn't enough for starting a business. Consider these questions:
  1. Why do you want to start a business? Is it for money, freedom, helping people or other reasons?
  2. Your skill set: What skills do you have? Are you great at marketing, social media, Facebook marketing etc?
  3. What services or product can you provide? Would you be in direct marketing, affiliate marketing, social media manager etc?
  4. What do you love to do?
  5. Would you be part-time or full-time business owner?
  6. Your strength and weakness or will your family support your venture?
You could be great at what you do, but if you driven by making money, you will deliver mediocre work and you will have no true satisfaction. If you do let me know how that worked out for you, true you would have the money, but how happy will you be, your goal is helping people solve a problem and to make their lives better, so be determine to provide superior products or services. For more information. <<<Click here.

Finally, be open minded to change, be creative and adapt, look for other ways to improve, you get to choose what you want to do and what direction you want to grow in and along the way have fun.


1. Begin with Personal Evaluation.
2. Do simple, consistent, small steps to starting your business. 
3. Be open minded to change.

Have tips or thoughts about my article or just want to share, leave a comment.

To your success

Join my communities:

Twitter: @ncbgroups

Tuesday, March 20, 2018

Article Marketing-Is It Still Effective For Business?

"When you start with what's at stake for the buyer,
you earn the right to their attention." Jake Sorofman
Is Article Marketing Still Effective?

There are many people that think since new changes of the search engines that article marketing is old news in Internet marketing business. Personally I think they couldn't be more wrong.

There is still a place for getting a great amount of targeted traffic by using article marketing, you as a business owner have to change how you go about doing it or refine your strategy.

Article marketing is not new but it's still another great form of marketing where your articles are placed on the internet for the purpose of promoting your products or services on your website, this form of marketing is to generate interest in your product or services through your website. This gives you credibility and you can be viewed as an expert in your niche. The advantage of article marketing is that it is really simple to do and does not cost any money.

However, there is an investment in time. Your articles need to be original, different and well written in order to attract your visitors, your readers must find your articles informative. Choose subjects that may interest your audience. Writing and submitting articles is an incredible way to get exposure and be found on the search engines. It is a great platform for marketers to post their content. Search online for articles directories that will accept and publish your articles. The best thing about these websites is that it is completely free to join and use.

When you write an articles on any subject, remember to include links that leads back to your website. Be consistent in submitting new articles within your niche. Rewrite your articles if you plan to submit them to multiple sites. Search engines like Google or MSN would not give you high ranking to duplicated content, so it is important that you change up your article before publishing or submitting to more than one site.

Identify Your Market Niche

Your niche determines the type articles you will write about, also all the articles you create and publish should be part of your marketing strategy, in this way you are viewed as an expert and you can encourage your readers to be interested in your specific product or service or topic to visit your website. e.g if your website is about Health & Wellness, then all your articles should be specific to that niche.

Choosing the Right Tiles 

The names of your titles is very important, especially when it comes to attracting the right viewers and improving your SEO, so take the time to choose in picking your titles. Titles should be short and to the point and should represent the information that is written in your article.

Create High Quality Content

  1. Getting the attention of your reader
  2. Show why the topic is important to your reader.
1. Getting the attention of your reader

Your introduction will be determined whether some people will read and how attentive they will be. Your audience will be distracted by ads, popups, video, banners. Your challenge as the writer is how to capture and hold your reader's attention. There are more than one ways to do that. Questions can be used effectively to gain interest in your subject matter. Phrase your question in a way that it would stimulate thinking to formulate a mental answer.

Using real life stories is another way to capture your reader's attention. For example the health issues of being overweight and the benefits of losing weight this can be effective only if it fit the subject and useful to your reader.

2. Show why the topic is important to your reader

A person will continue reading if they are learning something that involves them personally. They realize that what they are reading fits their situation in life and you create a desire to do something about it. Get them involve. Show how their problems, their needs can be met and how they benefit from it.

Guest Blogging

Find bloggers that is related to your niche and find out from them as to whether they are willing to accept guest blogs. When you find bloggers that are willing to feature you, be sure to submit high quality articles with your bio and link. Include your social sites as well.

To get the best results from your hard work, focus on promoting your articles on directories that have a strong searching ranking (e.g. EzineArticles, GoArticles). If you don't have the time to write your own articles consider hiring a professional write to write your articles for you.

Research online for writing services or you can placed a classified ad on sites like Craiglist or consider Freelancers on sites like Fiverr. Definitely  use a free tool like Google Adwords Keyword Tool to research keywords that you can use in your titles and in your body of your article.


1. Your articles need to be original, different and well written in order to attract your visitors, your readers must find your articles informative.

2. Remember to include links that leads back to your website. Be consistent in submitting new articles within your niche.

3. Rewrite your articles if you plan to submit them to multiple sites.

4. Find bloggers that is related to your niche and find out from them as to whether they are willing to accept guest blogs.

Have tips or ideas about my article or just want to share, leave a comment.

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To Your Success

"People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust." -- Malorie Lucich