Even though going paperless has economic, environmental and convenience advantages, we are still very far away from when people would prefer everything online.
Hi there, I am Nicole, today we will discuss the power of the print. Did you know that nearly 40% of people are more inclined toward printed books than e-books and nearly 37% of people prefer buying printed materials instead of e-books. I am one of them, I still love chilling on the sofa to read a good book.
Let's get into in. Let us examine reasons behind the need for a break from spending time looking at digital screens.
It is said that, 90% of customers and professionals prefer print materials such as business cards, signs, catalogs, banners, flyers, brochure etc. These printed materials generate a feeling of trust in a small company and provide an intangible value as a way of communication.
So, what are the printed material that preferred as the source of communication and brand awareness?
Stickers
Have seen brand stickers displayed on cars, laptops? What role does it play? Stickers are the best tool for brand awareness. Customers who are loyal to brands feel proud to display such stickers to people around them.
Flyers
Flyers are a popular format of spreading awareness of an upcoming event or promotions. Different ways to distribute flyers.
1. Direct mail.
2. On sales calls.
3. Include in customer invoice and vendors payment.
4. Door to Door distribution in targeted areas.
5. Insert flyers in the neighborhood newspaper.
6. Hand out at events, fair or festivals etc.
Posters
Similar to flyers, the posters help in promoting events. Graphic designers are in great demand to create posters that visually appealing to customers and businesses. When designing your poster consider these points.
1. Identify the goal of your poster
2. Think of your targeted audience
3. Decide where to share your poster
4. Include a clear Call to Action
5. Always use high-quality images
Letterheads
Most professionals use this form of communication between clients and companies, use letterheads. This includes the company name, logo, and address on the top the letter. It helps customers to focus your attention to detail and allows them to understand how important their business is to you.
Calendars
You can think about what role a calendar has to play in a company's business. You can use calendars to remind your customers about your vision 365 days a year, and it keeps a consistent connection between the customers and your brand.
Bookmarks
One of the most effective tools for brand awareness is the use of bookmarks. When customers attend any business event, they will receive bookmarks with the brand name and creative writing printed on it. Like calendars, customers do not throw away bookmarks. Great for individuals that read printed books.
Newsletters
Similar to a digital newsletter, the purpose of physical newsletter is to inform customers about new products and services. Sometimes, customers forget to read the newsletter when sent digitally such as emails, which get lost in so many emails, but physical newsletter have a high rate of customer attention, another form of reading printed materials.
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Catalogs
Physical catalogs could prove to be the best source of brand and product awareness with the help of high-resolution image and beautifully designed content printed on them. Great to browse while watching Netflix.
Brochures
These are magazine style thin printed materials, usually distributed in bi-fold or tri-fold formats. Brochures also contain images of products, these have mostly promotional content with only feature descriptions.
Final thoughts
We truly hope that you understand that printed materials are not out of date. This form is still preferred by 90% of professionals, and these are still helping small and big businesses every day.
If you are looking for companies that could help you in designing and printing business materials for your company, then I suggest you look nowhere else.
After reading this, I am sure you might be interested to know how to get such attractive and beautifully crafted materials that could entice your audience and pull them towards your business.
If you like this post, please don't forget to share it, so that others can learn and benefits from it. Thanks in advance. Don't forget to share your thoughts in the comment section.
Stay Fancy,
Nicole
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This article was written by a real thinking writer without a doubt. I agree many of the with the solid points made by the writer. I’ll be back day in and day for further new updates. Direct Response Copywriter
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