Marketing Tips for Your Small Business

In the world of email marketing, it is used in every part of every industry. When it comes to connecting with leads, nurturing and turning into customers, email marketing has consistently out perform all other forms of marketing. 

Hi I'm Nicole, the owner of this blog and I love sharing about social media, blogging and marketing tips on how to build an online presence. I recently updated this post. Let's get into in.

Let's look at some of the useful ways in email marketing that businesses should apply into every email campaign. 

1. Personalized your email

It does not end with just addressing your subscriber by name. It involves sending out timely content that is tailored made for each recipient. The reason for personalizing is to make your subscribers feel like VIP'S and not just an email address on your list. 

Why is personalized email better you may ask? I am glad you ask. I have three (3) reasons.

1. Increase open rates

2. Drive Engagement

3. Increases revenue

2. Focus on building relationship

Even though the goal of email marketing is building a list, it is important to understand that promotions of your products or services should not be the main focus. Having a positive relationships with your customers should be in the forefront of your email marketing strategy. Your customers should have a long term satisfying stable relationship and they will be the driving force to building your company and to your success.

Related Article: Effective Email Marketing that Boost Sales.

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"Email is possibly the greatest  owned media channel for brands" Joe Pulizzi

83% of marketers consider email their primary lead generation channel. While email marketing can be a cost effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the clutter.

The day of delivery matters.

The "best time" to send emails depends on your unique product/services, customer base and content, but there are some general best practices email marketers can use to optimize when their campaigns arrive in inboxes. Based on the email provider's analysis billions of email campaigns, it found that emails sent on Thursdays generally receive the highest amount of opens, followed closely by those sent on a Tuesday. With the exception of campaigns promoting hobby and recreational content, its data indicates that weekends are the least ideal time to send an email marketing campaign.

Time your campaigns carefully

The type of content your email marketing campaign promotes dictates the time of the day it arrives in your inbox, too. MailChimp's data suggests that:

• Email with recreational content gets a better-than-average response when delivered on the weekend, as do some email marketing campaigns promoting retail and hobby-related content.
• Hobby-related content email marketing responses are optimized when messages are delivered between 6 a.m. and 8 a.m.; retail-related email content is most impactful when it arrives in inboxes between 8 a.m. and 9 a.m. Both data points suggest  that B2C content may most likely be read when its in the recipient's box before the traditional work day begins.
• Government and non-profit email marketing efforts tend to perform best when sent on weekdays between 8 a.m. and 11 a.m.  Read more... Author: Kristen Gramigna: The Best Days to Send Email Campaigns and Other Email Marketing Tips. Continue reading...

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How to Set Up a Good Mobile Friendly Website

Having a mobile friendly website extends beyond good practice, its a requirement if you want your business to succeed. Mobile now exceeds desktop internet usage and this means mobile users expect businesses to provide an excellent experience optimized for their device. In fact, nearly half of consumers won't return to a website if a website doesn't load properly.

If you aren't sure if your site is mobile-friendly, you need to make sure it is as soon as possible. it's crucial to find ways to convert leads into sales and turn people away because your website fails to load correctly. Customers on the go have their mobile devices in hand and want to be able to look up your business no matter where they are located-and possibly even contact you. There is a lot of competition in the small business arena, so remember that the ability to access your website via mobile is crucial.

Pay Attention to Font Size and Button Size

The font size and button sizes are important to consider for mobile devices. Font needs to be 14 px or bigger. While that may seem large, its better to err on the side of caution so your users don't have to zoom to read the content you share. The buttons should be as big as possible to reduce the chances that the user will miss the button or inadvertently push the wrong one.

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Make Sure Your Content is Available on all Mobile Devices and Platforms

It's essential not to exclude a group-if you do, then you've unintentionally created alienated customers who will look somewhere else to buy their products or services. Mobile users expect a harmonious experience across all devices. Make sure you deliver and that your content is view-able on all devices and platforms-this is one way to have an effective mobile content marketing strategy.

Use Responsive Design

Responsive design give website developers the ability to build a website that is view-able on devices of various sizes and slashes the amount of work website developers need to do when they create a site. When small business websites use responsive design, the web page has the ability to identify the consumer's screen orientation and size and adjust the layout as needed.

Final Thoughts

Always keep in mind that your customers are on their phone around the clock, so ensure your content is accessible 24/7. Responsive design boosts your traffic because it makes it easier for your customers to share your content. Users appreciate convenience; so take the necessary steps to make their experience with your business seamless at every touch point. Read more. 7 Tips to Create a Mobile Friendly Website for Your Small Business.  Author: Sohail Abbas: Continue reading...

So, what challenges do you face as small business owner in your marketing? How do you plan to manage your marketing strategy? Looking forward to your thoughts in the comments. 

Nicole,

Stay Fancy

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