3 Ways to Increase Customer Loyalty

Loyalty programs are a great opportunity to keep your 

customers and its also a great way to create an opening to 

build relationships with your customers.

As a business owner do you find it challenging or to find 

ways to boost customer retention in your business?

Is it time to re-evaluate how you communicate with 

your customers and improve relationship that will increase your profits? 

To help you, here are 3 ways that you can use loyalty 

programs to build a wonderful relationship with your customers.

1. Treat your customers like VIPs

It's not difficult to take a moment to welcome and thank your customers, 

whenever they visit your place of business. If you want to keep your 

customers satisfaction very high consider these four steps.

a. Host a VIP event during the year, preferably during the summers months. 

Invite your best customers to an after hour sale event, this makes them 

feel that they getting the inside scope on a new product or be the first 

to know about a brand new service or product that's 

being implement in your place of business.

b. To have a successful event have additional staff to help 

with providing refreshments, so that you can concentrate on 

customers interaction, give tips on which product or service that would benefit them.

c. Taking a personal interest not only increase income 

but it also increase customers satisfaction and retention, 

which can lead to more traffic and sales to your business.

d. You and your staff should be courteous and helpful at all times, 

answering questions, giving proper directions to 

your products that are located in your place of business.

2. Ask for Feedback

This is another great way to understand your customers. 

Never assume that you know and understand 

what makes your customers happy. 

Getting feedback every three months or every six months, 

this shows them that their opinion matters. 

• What should you focus on? 
• What is your goal? 
• Do you want to know about their interaction with your staff, 
• product quality, pricing, services you offer on certain days? 

Pick 1 or 2 categories and stick with those categories.

3. Create a Newsletter

We have heard this strategy many times, this helps build relationship with your customers, 

this keep them informed about what's trending within your business. 

Depending on how much time you have create a monthly or 

quarterly 2 or 3 pages newsletter, this can make your 

customers feel part of your business.

You can feature or spotlight a long time employee, 

any upcoming events, proper care of your products, 

include business hours and location, social sites, 

include coupon code for their next purchase and definitely 

encourage customers to keep in touch by means of questions, comments or ideas. 

Always respond, you want to have continued flow of communication. 

When your customer have an issue you want to respond as quickly as you can,

probably within an hour or two at the most, never ignore or argue with a customer. 

Use email marketing to promote your newsletter 

or send a text message letting them know that your newsletter is out.

Review

• Treat your customers like VIPs. Personal attention goes a long way. 
• When people have a great experience at your place of business, 
• they will share it with friends and family.
•  Get feedback. Focus on 1 or 2 categories.
• Create a newsletter once a month or every 3 months. 
• Keep your best customers informed.

What other ways have you use to keep your customers interacting with your business? 

Share your thoughts or tips in your comment below. 

I would love to hear from you.

In case you are here for the first time and don't know who we are. 

To your success
Nicole